As 2025 closes, Philippine politics is defined less by reforms than by exposure, with President Ferdinand Marcos Jr. losing credibility while Vice President Sara Duterte gains strength as a symbol of public frustration.
The muted discomfort around Jollibee’s Christmas presence on Viber underscores a simple truth in digital marketing even trusted brands must earn their place in private spaces.
Only a united, sustained push from citizens, civil society, and business can force Congress to act on reforms that threaten entrenched political power.
